In The News: Forbes reports that Purplebricks Canada offered incentives for fake online reviews in an attempt to "inspire the trust that will win [them] more signs in the ground."

  • Purplebricks Canada Marketing Department sent out a company-wide email offering a paid day off to the employee able to generate the most fake online reviews from friends and family on Facebook and Google.

  • When Purplebricks switched from ComFree, Facebook and Google were uncooperative in switching over reviews from one profile to another, so the company came up with this incentive to re-gain reviews.

  • They encouraged agents to specifically target friends and family who had never worked with them, as they already have client review incentives running.

  • This is not the first time that Purplebricks has been in the news regarding their reviews. In late 2019, the investigation and verification service KwikChex opened an investigation into the validity of Purplebricks dazzling online reviews, and concluded that the company is most likely "gaming the system". This includes "screening out customers that staff suspect are not satisfied, asking for reviews before homes are sold, incentivising staff to get customers to leave reviews and asking satisfied customers to leave multiple reviews."

 

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Taylor from the very first day i met him took away all my anxiety about selling! He is honest, practical, great communication and well versed in his field! His team is amazing with coordination as well! House sold in less than a week! Thank you Taylor i wouldn’t have been able to do this without you and your team!
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